Chip Chick
An autopsy was later performed and it was determined that Erika had accidentally drowned.
Following her tragic passing, Penguin Random House, Erika’s employer for 13 years, released the following statement about her to The Bookseller:
“We are devastated by the loss of our colleague Erika Seyfried, 36, who died in Vermont on Sunday. Erika was Penguin Random House’s vice-president, director, digital strategy and consumer engagement, who established herself as a marketing leader through the innovative digital campaigns she developed for our books.”
“Her reader-centric approach to consumers, her social media prowess, and her tireless nurturing of or authors earned her reverence throughout our company and our industry.”
“With her forward-looking, inclusive approach to every team and project she led, Erika was the embodiment of what we all hope for in a colleague and friend.”
