New Research Investigated The Role Emojis Play When People Express Or Mask Their Emotions During Digital Social Interactions

Liu did note that the Simeji keyboard is highly popular among young women– which meant that the sample was skewed toward both women and Gen Z. So, a larger and more representative study may be warranted for future research.

“First, the highly gender-imbalanced sample may have led to stronger results. Future research should explore potential gender differences in emoji display rules and examine the structural issues surrounding the formation of these emotion cultures,” Liu detailed.

At the same time, Japanese culture emphasizes the concealment of negative emotions and prioritizes interpersonal harmony. So, Liu noted how this fact may have influenced the results as well.

Nonetheless, this study represents a starting point for exploring how emojis aid or inhibit emotional expression, and Liu is interested in continuing this research among more demographic groups.

“I would welcome the opportunity to expand this study and investigate the display rules for emoji across different genders and cultures. Collaboration with scholars from diverse cultural backgrounds would be invaluable to this endeavor, and I am open to any contact.”

To read the study’s complete findings, visit the link here.

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