10-Year-Old Girls Have Been Taking Over Sephora Locations Everywhere, Sparking Debates As To Whether Tweens Should Be Allowed To Purchase Expensive Skincare And Makeup Products At Such A Young Age
If you’re an avid makeup wearer and love shopping for makeup, do you remember your first trip to Sephora, one of America’s most popular makeup stores?
Maybe you were 13, and your mom took you for your birthday, or perhaps you weren’t allowed to go until you were 16.
However, these days, much younger kids are roaming the aisles of Sephora, and they’re not just there to browse. They’ve got their wallets out and are ready to buy expensive products.
Recently, the internet has been debating “10-year-olds at Sephora” and whether parents should allow their kids younger than teenagers to roam the store and buy expensive skincare and makeup products experts are saying they do not need.
Sephora employees have been taking to the internet to inform viewers about the sudden influx of young children barging into the stores, barking demands, rudely interrupting salespeople, and purchasing expensive products deemed unnecessary for their young skin.
Gihane (@gigipimpin), a Sephora employee and content creator, went viral after describing her experiences with young girls being rude to her at Sephora. She says not only is the store filled with little girls, but they’re little girls with “no respect” who act like they run the store.
Gihane had been interrupted by little girls while speaking to other customers and even got hit in the back of the head by a little girl who reached for a Rare Beauty blush while she was trying to bring out more for her.
“These kids seriously make me wanna re-evaluate my entire job,” says Gihane.
Unfortunately, Gihane is not the only Sephora employee who has had this experience. Many of them have noticed young kids purchasing pricier makeup brands like Rare Beauty and skincare like Drunk Elephant, a company most famous for their anti-aging and skin repair creams, which can cost up to $68.
Prostock-studio – stock.adobe.com – illustrative purposes only, not the actual person
When I was 10 years old, I felt amazed whenever I could afford a $7 pack of Lip Smacker’s flavored chapsticks from Claire’s.
Dermatologists have gone online to advise parents against letting their young kids use these expensive skincare products.
Dr. Brooke Jeffy (@brookejeffymd) is a dermatologist and TikTok content creator who has been going viral for speaking out against kids using brands that sell skincare with active ingredients and promote anti-aging.
“Using these products from a young age on skin that is thinner and more sensitive than adult skin is a recipe for contact dermatitis,” says Brooke in one of her videos.
“And for what?”
Brooke says parents should talk to their kids about focusing on using gentle, low-allergen, fragrance-free products versus products with twenty-plus ingredients in them. Many dermatologists believe the skincare ingredients found in brands like Drunk Elephant are not made for children but for adults.
However, due to the rise of the beauty world’s popularity on social media and influencers showing off all their products in their “get ready with me” videos, many kids are watching, thinking they need the same exact products to look just like the women and teens they see online.
While some parents are beginning to restrict their children from buying adult skincare and makeup products on their own, others don’t mind as much, giving their kids enough money to go into stores like Sephora and pick out the products for themselves.
Where do you fall in the “10-year-old Sephora kids” debate? How old should a child be before they’re allowed to buy whatever they want from a makeup store?
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