The #BleachedBrow Filter Trend Has Prompted Many TikTokers To Dye Their Brows In Real Life

First, it was Snapchat; now, it’s TikTok. The video platform has quickly become known for its plethora of filter options.

Some add special effects to your footage, while others allow creators to participate in quizzes and games. But, the most popular filters are those that alter your appearance.

TikTok’s face-altering filters have come under fire in the past for basically photoshopping users’ proportions to fit the Western beauty standard.

But, the newest filter trend is beloved by all– and is actually prompting TikTokers to change their appearance in real life.

The filter, known as “light brows,” will digitally change any user’s eyebrow color to a bleached blonde tone.

And at first, the trend took off because people were curious about how a lighter brow color would suit their complexion.

But now, the initial curiosity has transformed into tons of people actually bleaching their brows in real life. #BleachedBrows even has over eighty million views on the platform.

Creators such as @VanillaMace, @Mikayla_Matt, and @GemmaGarc1a also documented their brow bleaching process for millions of viewers across the globe.

TikTok; pictured above is @Mikayla_Matt, in her video

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This fad comes after the classic super thin 90s eyebrow look was trending earlier this year. Remember the brows that looked like they were drawn using a single pencil swipe?

Before that, “soap brows” were the hottest style. To get the wet and full look, people would use spoolies and soap paste to slick their eyebrows sky high.

It appears that cosmetic trends are becoming shorter-lived than ever. So, just how long the “bleached brow” will remain “in style” remains to be seen.

Nonetheless, if you do decide to bleach your brows, remember that they will look yellow unless you choose to tone them.

Or, if you are curious about how blonde brows might look on you in real life but do not want to fully commit just yet, you can check out this Faux Bleached Brow Tutorial using only makeup by @MakeupByLexh.

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Katharina Buczek graduated from Stony Brook University with a degree in Journalism and a minor in Digital Arts. Specializing ... More about Katharina Buczek

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