Applebees Teams Up With Winky Lux To Offer A New Line Of Buffalo Wing-Inspired Lip Glosses Called Saucy Gloss
Most people associate lip gloss with sweet flavors such as strawberry, bubble gum, or cotton candy. But, the makeup brand Winky Lux has decided to ditch the classics and spice it up a bit– literally.
Applebees has now partnered with Winky Lux to offer a line of savory lip glosses known as “Saucy Gloss.”
The glosses will only be available for purchase for a limited amount of time, and, for eighteen dollars each, you can choose from four buffalo wing-inspired flavors.
If you live for coral tones, you can slap on the quirky “Honey BBQ-T.” Or, if you prefer a red lip, you can choose between “Sweet Chile Kiss” and “Get Me Hot Buffalo.” And for a fun, golden shade, lip gloss lovers can try the “Be My Honey Pepper.”
Apparently, the companies’ collaboration efforts began one year ago after Natalie Mackey– Winky Lux’s founder– received an unexpected LinkedIn message from Applebees.
“Are you able to make lip glosses that taste like barbecue sauce?” the message read.
The surprise message caused Mackey to do a double-take before she launched a full year of research and development.
She worked on sourcing food-grade ingredients– such as honey, garlic and chamomile oil– while also trying to make the texture as non-buffalo wing-like as possible.
“The entire lab smelled like barbecue sauce,” Mackey recalled, “And I think people are going to think it’s either genius or super weird.”
estradaanton – stock.adobe.com – illustrative purpose only, not the actual person
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Well, since hard-launching the collaboration on social media three days ago, the public has understandably had mixed opinions.
After @Applebees shared a date-inspired music video campaign for the “Saucy Gloss” line on their TikTok account, hundreds of users took to the comments and shared some hilarious responses.
“That awkward moment when you forget what you’re selling,” commented one user.
“I’m hungry, but I want makeup?” asked a second commenter.
“We let them do this to us,” joked a third.
Nonetheless, some TikTokers actually loved the fresh marketing play.
“Applebees’ downfall was that they were not appealing to the younger generation. Guess what, they are doing that!” wrote one user.
“Why does this slap, though? Like I am going to buy this now,” shared a second user.
“This was fierce for just an Applebees commercial,” wrote a third.
To try out the Saucy Glosses for yourself, you can visit the Winky Lux website here. Or, to watch Applebee’s original music video campaign, visit the link here.
Do you think that savory glosses will be just another PR play, or could they really catch on?
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