This Young Woman Is Killing It As An NFL Marketer And Using Her Platform To Teach Others How They Can Also Launch A Career In Athlete Representation
If you love sports but can’t exactly see yourself becoming a pro on the field, don’t fret. There are still countless ways you can turn your passion into a fulfilling career.
Of course, you could pursue more commonly known routes such as sports medicine or training and coaching. But, one seriously lucrative and arguably the most exciting career path is actually athlete representation.
And recently, one woman named Jasmine Windham– who is an athlete marketer with CAA Sports– took to TikTok to share how you can follow in her footsteps.
CAA Sports, also known as Creative Artists Agency, is the most prominent sports management firm in the globe– ranking number one in both basketball and football.
And since launching her career in sports marketing five years ago and going on to work within CAA as an NFL Marketer and Publicist, Jasmine shared how her impressive client roster has only grown.
In fact, she has worked with Garret Wilson of the New York Jets, Jordan Mailata of the Philadelphia Eagles, Taysom Hill of the New Orleans Saints, and N’Keal Harry of the Chicago Bears– just to name a few.
So, if collaborating with powerhouse players and helping them land promotional opportunities ranging from partnerships with Adidas to competing on The Masked Singer sounds exciting, then you are in luck.
Jasmine just broke down her entire career journey, starting from when she was just a student pursuing her Bachelor’s degree all the way to working with these all-star players on her TikTok account @JazzyWindham.
TikTok; pictured above is Jasmine in one of her videos
First, Jasmine attended Purdue University for her undergraduate degree between 2009 and 2013. She majored in Communications with a specialization in Public Relations and also gained real-life work experience as a student.
“While I was at Purdue, I worked in the marketing department for Purdue Athletics, where I got to work across all sports,” she explained.
“So, it definitely gave me versatility in my repertoire, and how I was able to navigate from one sport to the next, I think that definitely helped make me more desirable to companies upon graduation.”
And after earning her Bachelor’s degree, Jasmine went on to attend the University of Tennessee, Knoxville, in pursuit of her Master’s degree in Sports Management.
While studying at UT from 2015 to 2017, Jasmine also got to work at a local agency in Knoxville. It was there that she got to dip her toe into the pool of working on athlete representation, and she immediately fell in love.
“I loved it from the jump. I love being able to help brand the players across marketing, PR, athlete branding, community service, starting foundations, etc.,” Jasmine said.
“I was able to do everything off the field, and it definitely helped me build my network across the board and people I could reach out to upon graduation.”
And this early network that Jasmine cultivated is what ultimately helped her land her first full-time athlete marketing role in Houston.
She has since been working in that area for several years, but shortly after joining the team, her agency was acquired by a larger talent agency. Then, that agency was ultimately acquired by CAA– which is how Jasmine ended up working for the world’s most dominant sports management firm.
“So far, I have loved it. I have gotten a bigger client list and a bigger roster to work with. And I am very excited to lend my skills to help athletes develop off the field and hopefully hone into some great skills that can benefit them way past their football career,” she revealed.
Sports management agents’ salaries are typically tied to a commission that is dependent on how much athletes earn. But, according to the U.S. Bureau of Labor Statistics, the average national salary for athlete managers and agents in 2021 was just over one hundred and sixteen thousand dollars a year.
So, if working on branding, facilitating paid partnerships, and being the go-to for athlete’s marketing needs sounds like the right fit for you, you might want to check out Jasmine’s TikTok account. There, she shares everything from tips for the trade to funny experiences she’s had working alongside NFL athletes.
And to watch Jasmine’s original career journey TikTok, visit the link here.
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