She’s Breaking Down Affordable Drugstore Makeup Products, And Most People Assume Ones That Cost More Are Better, But This Isn’t Always True

Many makeup wearers have faced the dilemma of choosing between a drugstore brand or an expensive luxury brand.
When puzzling over the two options, a singular question arises in the beauty aisle of every store: How do you know if it’s worth forking over the additional cash?
Most people assume that a product with a higher price tag is automatically better. However, that’s not always true.
Budget-friendly brands have really been stepping up their game in recent years, incorporating higher-quality ingredients in their formulas. So maybe you don’t have to spend as much as you think on good makeup!
TikToker Rocio Soria (@rocio.roses) is breaking down which amazing affordable drugstore mascaras rival those from the high-end brands.
First, Rocio compares mascaras from L’Oréal and Lancome, a luxury cosmetics brand. L’Oréal owns Lancome, so the quality of their products is relatively similar. Yet the products branded with L’Oréal’s name are significantly cheaper.
Lancome’s Monsieur Big mascara is $30. L’Oréal’s voluminous Lash Paradise mascara averages around $10 and is a great duplicate for the Monsieur Big one.
Maybelline’s Falsies Lash Lift, also around $10, is another excellent option because Maybelline is owned by L’Oréal as well.
These are both mascaras with a creamy, buildable formula that delivers dramatic volume to your lashes. Plus, the wands are nearly identical to the Monsieur Big’s.

terovesalainen- Stock.Adobe.com, illustrative purposes only, not the actual person
If length is what you’re looking for, here are Rocio’s top picks. L’Oréal’s Telescopic Lift mascara, Unlimited Lash Lifting and Lengthening mascara, and the Maybelline Rocket mascara have never let Rocio down.
She has repurchased these mascaras over and over. Her favorite out of the three is L’Oréal’s Unlimited mascara because its wearability lasts for 24 hours, and the wand is adjustable for easy peasy application. She keeps a tube in her purse for touch-ups.
With Rocio’s teachings, we now know that a lower price does not always equate to lower-quality makeup.
But at the end of the day, it all depends on personal preferences and what you’re willing to spend. Do you still rate expensive makeup over drugstore makeup?
@rocio.roses Replying to @seananthonyv does expensive makeup necessarily mean better makeup? Affordable brands are really stepping it up not just in quality but also ingredients. And taking Lancôme as an example their sister brand is L’Oreal & maybelline both with similar (dupes) to the all the expensive stuff. #makeupdupes #dupes #mascaradupe #lorealmascara #maybellinemascara #expensivemakeup #affordablemakeup #ultabeauty #ultafinds #productdevelopment #ultaemployee #makeuptiktok #makeuptok
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