In a further effort to bring cigarettes into the world of digital technology, R.J. Reynolds Vapor Company is releasing a new e-cigarette called Vuse, which uses vapor to approximate the tobacco smoking experience.
Initially, Vuse will only be available in Colorado, as e-cigarettes still aren’t exactly an uncontroversial topic in the regulatory world. Vuse is an e-cigarette powered by cartridges that last about as long as a pack of regular cigarettes, and work by applying heat to those cartridges, creating vapor. Inhaling this vapor is what simulates smoking, and Vuse promises to provide more consistent puffs, including a strong first drag that tobacco smokers would want from a replacement product.
Vuse also promises to be slightly less wasteful – instead of going with wholly disposable e-cigarettes, Vuse comes with a USB charger and/or an AC adapter, and is made for persistent use. The cartridges needed for smoking Vuse are disposable after use, of course, but that constitutes a lot less e-waste.
Vuse will be sold as Vuse Solo and Vuse System. Solo comes with Vuse, one cartridge of your choosing, a rechargeable power unit, and a USB charger. System comes with Vuse, three cartridges, a rechargeable power unit, a USB charger, an AC adapter, and a carrying case. Solo will sell for $10, with System coming in at $30. Cartridges will be sold in packs of two (remember, one cartridge lasts about as long as a pack of regular cigarettes), and will come in original or menthol. Those packs will sell for $6 each.