EDIFICE Black Label Collection is for the Guy Who Cant Afford a Rolex, Yet


To contrast their sporty G-Shock line, Casio has introduced their new Edifice line which is geared to males in their 20’s and 30’s that cant quite afford a Rolex just yet, but are looking for a slick watch to wear with their suits and fancier attire. These watches are still super tough like the G-Shocks, and pack in tons of features, but they can be worn at a board meeting or dinner party too. This new line is being launched with 6 different styles with features like double disk hands, multi-layered dials, world time, daily alarms and more, Atomic Timekeeping, 100 Meter water resistance, all within a race motif. Styles range from $150 to $500. Check out the gallery for hands on pics.

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  • Bob Clearmont

    Like having a fake Rolex is something to aspire to?
    Just bought the m1000db, it looks nice, tells the time when travelling the world and the most important thing is it is genuine.