EDIFICE Black Label Collection is for the Guy Who Cant Afford a Rolex, Yet
To contrast their sporty G-Shock line, Casio has introduced their new Edifice line which is geared to males in their 20′s and 30′s that cant quite afford a Rolex just yet, but are looking for a slick watch to wear with their suits and fancier attire. These watches are still super tough like the G-Shocks, and pack in tons of features, but they can be worn at a board meeting or dinner party too. This new line is being launched with 6 different styles with features like double disk hands, multi-layered dials, world time, daily alarms and more, Atomic Timekeeping, 100 Meter water resistance, all within a race motif. Styles range from $150 to $500. Check out the gallery for hands on pics.