Bra Expert Reveals How Long The Expensive Garments Actually Last, And It’s Far Shorter Than You Probably Think

Everyone has “that bra” in their drawer– the one you have held onto since college, high school, or even before that.
But have you ever wondered how long bras really last?
Well, bra expert Nicola Cook from the garment company Bras & Honey recently shared the little-known fact on TikTok. And it is actually beyond shocking.
“Do you know how long your bra should last? Is it three months, six months, twelve months?” Nicole quizzed her followers.
Then, she revealed the true life-span of a bra– just thirty days.
“That is if you have only got one bra in your drawer and you are wearing it every day,” Nicole clarified.
Still, the TikTok community was stunned. Her video reached nearly eight hundred thousand viewers, gained sixty-four thousand likes, and women from around the globe voiced their opinions on the longevity of bras.
“What?! NOOO!! That is the worst because women need them, and good ones are so expensive!” commented one user.
TikTok; pictured above is Nicola in her video
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“THEN WHY ARE THEY SO EXPENSIVE?!” agreed another user.
“I do not have enough money for that,” chimed in a third.
And if this revelation shocked you, Nicole’s account is actually dedicated to educating women on other bra topics.
There, you can learn more about how to stop bra straps from showing, the best way to navigate cup size issues, and how to keep strapless bras from falling out of place.
Another fan-favorite video of Nicole’s was her tutorial on how to keep bra wiring from poking you. Because, let’s face it, a metal wire jabbing into your chest is never comfortable nor stylish.
Nicole’s solution for this? Hand-washing and air-drying.
“Never, ever put your bra in the washing machine or the tumble dryer. The agitation of the machines causes the wires to pop out,” Nicole explained.
To learn more about bra do’s and dont’s, you can visit Nicole’s TikTok account linked here. Or, to watch the original video, visit the link here.
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