This morning Mattel unveiled Barbie’s 125th and 126th career which was decided based on votes that poured in from her fans all over the world. News Anchor Barbie won the Girls’ vote and became Barbie’s 125th career in Barbie’s I Can Be doll series, but Barbie also unleashed a surprise on us – Barbie’s 126th career. According to Lauren Dougherty, director of Barbie marketing for Mattel, voting for the Computer Engineer Barbie became viral amongst female engineers and other women in the tech industry, so much so, that many, many votes also poured in for a Computer Engineer career for Barbie. Because this popular vote went to Computer Engineer Barbie, Mattel couldn’t resist but to reward Barbie with a 126th career choice as well.
Barbie designers worked closely with the society of women engineers and the national academy of engineering to ensure that computer engineer Barbie met the standards of her title. Computer engineer Barbie, which will be released in winter 2010, sports a geek chic binary code patterned tee (We’d so wear that!) and she comes equipped with everything a modern day geek girl would use. That includes a smartphone, Bluetooth headset, laptop travel bag, and last but not least – a pink laptop. No word on whether it’s a Mac or PC though. Both News Anchor Barbie and Computer Engineer Barbie are available for pre-order at MattelShop.
But Computer Engineer Barbie doesn’t just serve the purpose of answering the demand of the popular vote, it’s also designed to encourage young girls to aspire to have a career in the field of engineering one day.
“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore inﬁnite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”