Intel and Intel AppUp Booth Tour at MWC

This year, Intel’s presence at Mobile World Congress was especially significant because of their recent entry into the smartphone market. It was just a couple of weeks back at CES that Intel showed of their first Android smartphone running on an Intel processor. Then at MWC this past week, Intel talked more about their Intel Inside Android plans, by announcing partnerships with Orange in the U.K. and France, Lava in India, ZTE and Visa. S0 there is no question about it, Intel might have been late to the Android party, but they are dedicated to making a dent in the Android market with their Atom Z processor series. But these Android phones powered by Intel aren’t just about performance and speed, they are also about power efficiency, and to that effect they promise really competitive battery lives, along with other specs like 1080P video, an 8MP camera with a burst capture of 10 photos per second, HDMI out, and more.

We took a tour of Intel’s booths at MWC to check out what is new in their mobile world:

This is a pre-production Orange smartphone running on Intel’s Medfield processor. Aside from the standard smartphone reference specs that we mentioned above, another notable feature of this phone is the fact that it also has built-in wireless display support, so that you can stream video and audio wirelessly.

Here the Orange reference device is connected to an external display via HDMI-out, for a full screen video game playback experience.

Here is an example of the camera’s burst capture.

Intel also plans on putting the Atom processor inside of Android tablets. This tablet is a pre-production Lenovo IdeaTab K2110 powered by a Z2610 processor, and it’s running Android 4.0.

Last, but not least, remember Intel’s AppUp store? Well the AppUp store is alive and well. Last December it received a user interface update and is now looking better than ever. It’s also now being marketed as an app store for Ultrabooks, as opposed to a netbook-centric app store.

And aside from the standard app thorough-fare, Intel’s AppUp also offers some exclusive apps, such as the willpower360 app which follows music artist will.i.am around the world.


Please note, that in accordance to the FTC Guidelines and WOMMA Code of Ethics, I am disclosing that Intel Corporation has covered my travel, accommodations and costs related to our visit to MWC 2012.


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