The new ad campaign for Beats By Dre Color encourages Beats owners to take a picture posing with their prized headphones. Those interested can use that picture to create a Facebook Timeline cover, along with their spirit word (for lack of a better term) done up in the style of the new advertising campaign (you can see examples above). So, yes, that means you’ll look like an unrepentant shill to all of your friends, but hey – you might get to meet Dr. Dre, so that’s something.
Specifically, the ten best entries as chosen by the good doctor will be flown to Los Angeles to attend a casting call for a new Beats By Dre commercial. Being in the commercial isn’t guaranteed, but the terms and conditions make it sound like you have to make an effort to not be commercial-worthy. As extra bonuses, winners will also receive a free pair of Beats and an unspecified HTC smartphone.