Philips Celebrates 20 Years of Sonicare with New FlexCare Platinum


Turns out, there are three different ways to brush your teeth. Who knew?

That’s the case with Philips’ new Sonicare FlexCare Platinum toothbrush. It has “Platinum” in the name, so you know it means business. Specifically, it’s capable of 31,000 brush strokes per minute. Since it’s kind of hard to wrap your head around a number like that, Philips helped to put it into perspective – one minute with their toothbrush packs in as many brush strokes as a whole month of doing it the old-fashioned way.

As for those three different ways to brush your teeth, three modes are packed into the Platinum. Clean focuses on plaque removal, while White removes stains on teeth and helps to brighten and polish. GumCare provides two minutes of Clean brushing, plus an extra minute of gentle massaging for your gums. You can also adjust the intensity settings (low, medium, and high), and the toothbrush will alert you if you start brushing too hard and inadvertently damaging your teeth.

Even the bristles are specialized. Thin light green bristles get plaque between teeth, while the dark green bristles take aim at plaque near the gumline. White bristles handle the broader surface of the teeth, while the blue bristles, as always, fade away when it’s time to buy a replacement head.

You can also buy the Platinum with a UV sanitizer to keep the brush itself clean, and the brush has a three-week battery life between charges.

The Philips Sonicare FlexCare Platinum electric toothbrush will be available in stores this August, selling for between $180 and $200.

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