Here’s a rumor you never knew you wanted to hear until now — according to a leaked (“leaked”) photo and a not very mysterious social media campaign from Hershey, it looks like we’ll soon be able to buy Reese’s Peanut Butter Cups loaded up with Reese’s Pieces.
The wheels of fate began turning on April 29, when a leaked photo of candy wrappers bearing the potential Reese’s singularity was posted on Facebook. Hershey responded with what I suppose could be called a coy social media campaign on Facebook called #Cupfusion, with pictures that make it pretty clear that this is happening imminently. I mean, one of the pictures is of a Peanut Butter Cup in bed, literally dreaming of Peanut Butter Cups plus Reese’s Pieces equaling cups with pieces inside. This technically hasn’t been confirmed, I guess. Technically.
The person who posted the original leaked photo (if it wasn’t just thrown out there by Hershey themselves) indicated that #Cupfusion should becoe reality in July, which is prime candy melting season. Guess it doesn’t matter, though — none of these cups are going to go uneaten for very long.