The United Nations has ended their use of Wonder Woman to promote empowerment of women and girls as part of their Sustainable Development Goals after just two months. The campaign was originally to last until into 2017, and while the United Nations has not stated their reasoning, the early end could be in part due to an online petition protesting the campaign.
Per a Reuters report, U.N. spokesman Jeffrey Brez explained that the use of fictional characters as ambassadors is usually temporary, although he apparently did not elaborate on why the Wonder Woman campaign was being ended earlier than scheduled. As we noted a couple months ago, the U.N. has used characters like Red from Angry Birds as ambassadors to promote and popularize Sustainable Development Goals in the past, meaning the Wonder Woman campaign isn’t something out of the ordinary for the United Nations.
The petition requesting the United Nations to recall the campaign got 45,000 supporters, and in part read, “Although the original creators may have intended Wonder Woman to represent a strong and independent ‘warrior’ woman with a feminist message, the reality is that the character’s current iteration is that of a large breasted, white woman of impossible proportions, scantily clad in a shimmery, thigh-baring body suit with an American flag motif and knee high boots –the epitome of a “pin-up” girl.” Aside from the end of the campaign, it is unclear what, if anything, the successful petition accomplished.
Photo Via ITV / Credit: PA