Monster and Yao Ming Launch Headphones & Electronics Line in China
Monster Cable and larger then life NBA superstar, Yao Ming have teamed up to launch a new series of co-branded “Yao Monster” consumer electronics and lifestyle products for distribution in China. These Yao Monster products will include everything ranging from high performance headphones, lifestyle bags and performance glasses line, to home theater connectivity and power products. Like Yao Ming, Head Monster Noel Lee is another successful Chinese American. Monster has worked hard to ensure that this new product line will include products with strong appeal to China’s lifestyle and trends, thus they have hired Chinese staff in China in order to ensure that they are culturally connected to the market.
We’ll update this post as soon as we have photos of the actual products