My penchant for watches has no bounds and ranges from the $10 plastic watch to a Rolex. So you better believe watch fans and technology enthusiasts will be chomping at the bit to get a hold of the TAG Heuer RACER. This is no average phone and comes complete with a shockproof rubber chassis and screwed-in titanium and carbon fiber bridges. Designed to capture the essence and beauty of a TAG timepiece along with such racing cars as the GT and Formula 1, the TAG Heuer RACER is the perfect match for those who like to burn rubber while taking hands-free phone calls. The TAG Heuer RACER at launch will also feature the latest Android OS and a new 3D user interface that is completely customizable to fit each user.
The new TAG Heuer Racer collection starts at 2800€ ( $3,660), and will be available in TAG Heuer boutiques, lux mobile boutiques and selected watch and jewelry retailers in July. Watch out Vertu, you have some serious competition nipping at your coat tails.