eBay Mobile Tops Amazon as Top Shopping App

It’s no secret that a whole lot of people buy and sell on eBay. What might surprise you is that for the month of June, eBay mobile (the app form of eBay) actually surpassed Amazon Mobile in unique users.

Still, it’s not clear how best to analyze this data. More importantly, it’s difficult to tell which app has resulted in more sales – the thing that really determines the success of a mobile shopping app. Average time spent on the app gives us an interesting glimpse into the situation – eBay Mobile users on average spent a little over an hour on the app for the month of June, with Amazon Mobile users spending only 18 minutes on average for the month.

Knowing the nature of these two sites, that might mean Amazon is still sales king – the higher number for eBay probably means users are taking more time to browse – eBay shoppers come in with a general idea of what they want and have a lot of options to find the best possible price. There’s also the business of checking on current bids. Amazon Mobile, on the other hand, is more cut and dry. Those heading to Amazon likely already know exactly what they are looking for, and the prices are much less variable than on eBay. It’s the same reason shoppers spend more time at a flea market than at Walmart – you make a shopping list for Walmart, but you go to a flea market to look around and see what you can find.

That’s why it’ll be interesting to see how the recently announced eBay Now service affects matters – the same-day shipping offer from major physical stores is eBay’s most significant entry into that Walmart style of shopping. If the service catches on and becomes profitable, eBay could position itself as a more serious rival to Amazon in the world of online sales.

Via Nielsen



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