Amazon Prime Slashed to $67 for Today Only

Amazon is angling for new Amazon Prime subscribers today with a massive 33 percent discount on the yearly cost of subscription. For today only, your first year of Amazon Prime will cost $67 instead of the regular $99.

Unfortunately, existing subscribers won’t be able to get in on this deal — Amazon put a quick stop to people gifting themselves discounted one-year subscriptions. New subscribers can sign up and get the $32 Transparent discount at checkout, in celebration of the five Emmy awards the Amazon Original won, including an outstanding lead actor award for Jeffrey Tambor. The $67 price is good for the first year and will go up to the regular $99 per year after that.

The deal started at midnight Eastern and will run until 11:59 Pacific tonight, so you still have plenty of time to score two-day shipping, streaming entertainment, and exclusive discounts at a discount.

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