As was foretold by prophecy (leak, whatever), the king is returning. The famously indestructible Nokia 3310 is getting a re-release, a fresh new paint job, and preloaded games that, if we’re being real, are still better than the ones preloaded on smartphones today.
As you can see, the Nokia 3310 is still not a smartphone. Also, it’s not really Nokia — you can read the whole convoluted story here, but the phone is being made by a new company called HMD that has licensed the Nokia brand. They’re keeping the Nokia 3310 more or less the same as it was (but with rounded corners a fresh paint job!) — it’s a feature phone limited to 2G cellular connectivity. Instead of running the old Symbian OS, the new 3310 runs Nokia Series 30+, a light OS developed by MediaTek. While the phone will mostly be used for calls, texting, email, and pictures, it also has a version of the Opera browser.
They’ve also got games! How dedicated was HMD to working the nostalgia angle? Well, the games are still developed by Gameloft, and that includes Snake. But, the new Snake is in color are has a bunch of different modes, so I don’t know. Too much change!
The Nokia 3310 has a 2.4″ 320 x 240 non-touch display, relying the keypad and physical buttons like on the old one. Given the operating system, the phone gets by having only 16 MB (with an M) of storage, most of which is taken up by the OS and preloaded apps — the phone can be used as a music player, but you’ll need to make use of the microSD card slot, which supports cards up to 32 GB. On the back, there’s a 2 MP camera with a flash. The battery is 1,200 mAh and removable, and because it’s not being taxed that much, it can last for up to a month on standby. A month of battery life! Who says innovation is dead?
For connectivity, there’s only a Micro USB charging port, Bluetooth 3.0, and 2G network compatibility — while web browsing is technically possible, it’s probably only going to be worth it in a pinch. Network connectivity will be more important for calling, texting, email, and connecting to the app store (where we expect you can find many more Gameloft games).
Needless to say, if you have a smartphone and like it, you probably won’t care much about this. But, it’s a smartly designed device for anyone who just wants a phone to be a dang phone — anyone who sees smartphones as intrusive aren’t really wrong. It’s also great for emerging markets because of the basic feature set and the price tag — €49 (particularly in India, a huge market where feature phone sales have remained competitive with smartphone sales). Then again, there are cheaper feature phones out there — there’s no discounting the nostalgia play here, either. It’ll come in red, black, yellow, or silver, and they’ll be available online sometime in the near future.