In a a market where cheap unlimited wireless plans are becoming the norm, how do you compete? Well Cricket Wireless has just come out with a creative incentive to get folks to with their unlimited wireless plan in the form of their new Muve Music plan, which is the first wireless rate plan to include unlimited music. The plan is designed specifically for certain phones, and the first phone to support Muve Music is the Samsung Suede which will debut at CES 2011 in a few weeks. The handset will allow users access to unlimited music, without having to connect to a computer and without having to pay for $99. downloads or any monthly subscription plans. Universal Music Group, Warner Music Group, Sony Music Entertainment and EMI Music are all contributing content to the library that will be available on Muve Music. The plan also includes unlimited full track downloads, ringtones and ringback tones, as well as unlimited nationwide talk, text, and web. The Samsung Suede will retail for $199 and it features a 3″ touchscreen display, along with a QWERTY keyboard. And it turns out that SanDisk has developed the flash memory card that is built-into the phone’s hardware, that will be used to encrypt the Muve Music.
But wait a second? Doesn’t this all sound a bit like deja vu? Not too long ago Nokia came out with their Comes With Music service which offered access to unlimited music downloads with a phone purchase. Unfortunately the service never took off overseas, and consequentially never made its way over to the U.S.