Fitbit Debuts Flex Activity Tracking Wristband

Fitbit is pushing yet another fitness tracker out to market, revealing the Fitbit Flex at CES this week. The Flex joins the One, the Zip, and the Aria as a tracker that syncs up wirelessly with mobile devices using Bluetooth.

Like most other Fitbit products, the Flex will be very small and lightweight. It’ll also be the most convenient to wear – it’s a wristband, and looks a bit like something in the Livestrong class of wristbands. It works much like the Jawbone Up – while you wear it, the wristband will collect data on steps taken, estimated calories burned, distance traveled, and sleep quality. There also five small LED lights, each of which will activate as you get 20 percent closer to whatever goal you have programmed onto the Flex. For example, if your goal is 10,000 steps, one light will come on for every 2,000 steps you take.

When you’re ready to evaluate your data, you can connect the Flex to your smartphone via Bluetooth 4.0. Once you’ve done that, you can pair up the wristband with the Fitbit app, and your own personal profile.

The Fitbit Flex will go on sale sometime during spring of this year, and will cost about $100.