Smirnoff probably isn’t the first name that comes to mind when you think of social media, but hey, ads are evolving. You can’t just make a commercial and a few posters now – you need to start developing your own apps.
But, this Smirnoff app looks like it might actually have its uses. Mixhibit gleans posts off you and your friends’ Twitter, Facebook, and Instagram feeds to help you create the ultimate slideshow to remember your night/day/weekend/month/life out. You can choose which friends’ posts you want to add, then browse through everything to put together a series of pictures chronicling your shared misadventures. Once that’s done, there’s a stable of songs in the app that you can set your show to, to create a your own dynamic photo album. By the end of the month, there will be 10,000 songs available on the app to choose from.