I never hopped on the Peleton cult, I mean bandwagon, because I prefer being alone on the treadmill, but anyway, this isn’t about me.
It’s about Peloton, and how the internet is absolutely coming for them over their latest ad.
People are saying it’s promoting a negative body image, gross marital dynamics, and, well, privilege.
Twitter; pictured above is the best comment I could find on this whole situation
Let’s Get To The Ad
The ad features a woman whose man thought it would be awesome to buy her a Peleton bike for Christmas, but people are saying her reaction when she received it points to her not wanting this or being surprised in not a good way.
The ad continues, after she sees her new gift, with her taking a video of getting on for the first time and telling us that she’s nervous.
Ok…not sure why this is anxiety-inducing. I mean, guess girlfriend has never taken a Soul Cycle class. But ok.
“A year ago, I didn’t realize how much this would change me,” she tells us all, meanwhile, everyone is saying she literally looks the same.
The ad concludes with people thinking this girl looking sadder and more depressed than at the beginning of the whole thing so…what is going on?
I guess we’ll never know because Peleton disabled the comments for this ad on their YouTube channel, and they’re avoiding all questions on social media, so we can’t ask them.
Let’s Get To The Issues
A lot of people think that if you buy your partner something fitness related for Christmas without them actively wanting it, you’re straight-up telling them they probably need to lose some kind of weight.
That’s why people are, I would say after my internet digging, the most outraged over this ad.
Twitter users are also taking issue with the fact that this ad (and all their ads) always takes place in homes that have to cost a few million dollars, insinuating Peleton bikes are only for people of means.
A Peleton starts at $2,245, and John Foley, their CEO, has previously said it’s “crazy affordable.”
Given that the annual household American income is $61,937, I’ll let you be the judge of that.
Bre is a female millennial go getter residing in New York. One part entrepreneur, one part geek, she obtained her degree in Textile/Surface Design from The Fashion Institute of Technology.
She has held some exciting roles in both fashion as a designer working for brands like Victoria’s Secret and Henri Bendel, as well as in ad tech working for publishers like Ziff Davis.
Today she operates Chip Chick Media which reaches millions of women each month.
Bre is passionate about teaching women how to build a business and be an entrepreneur, in addition to keeping her readers informed of the latest technology trends and exciting products to improve their lifestyles.
You can send Bre a message here.