Toys R Us Will Be Re-Launched In All Macy’s Stores Nationwide Just In Time For The Holiday Season

wachiwit - stock.adobe.com - illustrative purpose only, not the actual person
wachiwit - stock.adobe.com - illustrative purpose only, not the actual person

In 2018, Americans everywhere were devastated when the famous toy retailer Toys R Us closed down.

The beloved company went bankrupt after a private equity deal went wrong– saddling the company with billions of dollars in debt and forcing Toys R Us to close its doors.

But, Macy’s has recently made the announcement everyone has been hoping for– Toys R Us will be returning nationwide this year.

Macy’s has partnered with WHP Global to re-launch Toys R Us in every single Macy’s store this holiday season.

The store sections, which will range from one thousand square feet to ten thousand square feet, are being rolled out beginning this month until October 15.

Additionally, flagship locations will be available in major cities, including New York, Miami, Chicago, Atlanta, Houston, Los Angeles, and San Francisco.

The stores will not only feature classic Toys R Us brand toys, though. They will also bring to life the Toys R Us brand that Americans everywhere know and love.

Demonstration tables will be set up in all stores to allow customers a chance to play with various toy assortments.

There will also be photo-taking opportunities with the famous life-size “Geoffrey on a Bench.”

wachiwit – stock.adobe.com – illustrative purpose only, not the actual person

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And in honor of the stores’ grand opening, all Macy’s locations will be hosting in-store events for nine days.

These events will include family fun activities as well as product giveaways, including brands such as Barbie and LEGO.

Macy’s Chief Merchandising Officer, Nata Dvir, described how well the Macys-Toys R Us partnership has been received by the community.

“Macy’s cannot wait to bring the Toys R Us experience to life in our stores,” Dvir said.

“We hope Toys R Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together.”

“Customers’ response to our partnership has been incredible, and our toy business has seen tremendous growth.”

To learn more about the Toys R Us grand opening, visit Macy’s website linked here. You can also stay updated on social media by following @ToysRUs across platforms.

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Katharina Buczek graduated from Stony Brook University with a degree in Journalism and a minor in Digital Arts. Specializing ... More about Katharina Buczek

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